Music….the painkiller! The motivator! The bridge between different cultures and countries! And the many more…..Music is one of the few intangible things on the planet that can be used for different purposes.
The contents of this article are focused on music streaming applications in Japan and the US. In particular, this article examines and highlights the differences in behavior, activity, demographics and other indicators of Android music apps in both countries in November 2018 in terms of Monthly Active Users (MAU) with the help of App Ape – Japan’s No1. Mobile Application Analysis Platform.
Sony in Japan, Pandora in the US!
As seen in the image above, the top music app is different for both countries. Music (by Sony) tops the chart in Japan. It is said that music in Japan is heavily associated with Sony as it is the first introducing the famous Walkman to the market. In the US however, Pandora, a music discovery platform, has secured the top position in the top monthly chart. Pandora offers personalized radio and on-demand music for a price whereas Music (by Sony), compatible with Xperia devices only, is simply a free “import music from your device” application. Let’s have a look at some analytical data of both apps.
Gender and Age ratio analysis indicates that Pandora is popular mainly with females in their
20s whereas Music (by Sony) is popular with males in their 20s. In addition, the dominant users of Music are males with 60.2% while Pandora’s age ratio leans towards female users at 58.4%.
The MAU data of the two top apps in US and Japan obtained by App Ape and shown below using App Ape’s “Compare” tool indicate that Pandora users have been increasing over the past year while Sony’s music app’s users have been more or less steady.
Japan and US charts tend to produce few charts that share common apps. However, In the case of music streaming, that does not apply. As seen in November rankings, Google Play Music, Spotify, Youtube Music, Shazam, and Amazon Music are all applications that can be seen in both charts. The tables below compare various data for the common apps in the US and Japan.
As can be seen in the table above the demographic gap between female users and male user in the US is quite small compared to that of Japan. Female users dominated only 3 apps and those are all in the US where Youtube holds the highest ratio (57.2%).
Google Play Music (US), Youtube Music (US) and Amazon Music (US) are the top 3 apps when it comes to activation counts with 8, 7.9, 7.1 times per day respectively. On other other hand, Shazam which is mainly used for identifying a playing music, has the lowest activation count amongst others with 2.3 and 2 times per day in US and Japan respectively.
User status refers to the actual application usage status by the users. For example, if majority of those who possess a certain app never use the app in a month then the user states of that particular app will be “inactive”. Respectively 1/3 of month, 2/3 of the month, and more than 2/3 of the month usage are called “Light”, “Middle, and “Heavy”.
App Ape’s data tell us that all the common apps are in “Inactive” status except for one and that is Japan’s Youtube Music which has recently been launched into the Japanese mobile market. We will look at the app more in detail in the next section.
Youtube Music : gaining remarkable popularity in Japan
Youtube Music streaming app which was launched in Japan only a few months ago has been able to catch user’s attention and has secured the 7th place in November rankings.
The figure above shows the rate of activity of the app. Monthly active rate is defined as how many users who own and have a certain app installed on their phone actually use it per month. In this case, 75.9% of those who own Youtube Music application activity use the app in a month. This represents a high degree of user loyalty ratio and a large number of monthly active users.
The data presented in this article have been collected by App Ape, a mobile app data analytical platform which is the leader of the industry in Japan with more than 5000 clients around the globe.
The various data demonstrated in this article is just a small portion of what APP Ape is capable of analyzing. App Ape, consisting of more than 50 indicators, provides detailed and accurate data usage in 7 countries. The indicators include daily, hourly active users (DAU, HAU), number of daily installs, demographics, mutual app possession rate and many many more.
Subscription to App Ape services is free which allows access to basic data. App Ape has recently introduced a self-serve service where users can personally look at paid-subscription plans on their user profile and choose the plan that fits their needs.
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