Learning from the Pokémon Go Community, Lessons from In-Game Events: Analyzing Data Of 5 Different Time Zones

Pokémon Go has maintained a stable number of users since its release. In 2018, the game is showing renewed success. One reason for this is “Community Days”, regular events that have been held every month since January 2018. We’ll now discuss data-derived lessons from in-game events using the “App Ape”, app analytics platform to examine the growth and sustainability of Community Days.(All Japan time)About Community Days“Community Days” are special events held every month on Pokémon GO. During the event period, the spawn rate of a certain Pokémon will increase, making it easier to acquire. Items and other bonuses are also given.For example, with the January event, the spawn rate for […]