Go To Eat Campaign: A look at Food Category Apps

Since the beginning of the pandemic every country and government has been taking measures to control the spread of the covid-19 virus while opening and boosting economies, particularly among industries and business hurt most. Japanese government is no exception.Japan has introduced several initiatives to help businesses affected by the damage that the pandemic has brought about, amongst which is the “Go To” initiative. “Go To” is offered into few categories, namely Go To Travel, Go To Eat, Go To Event, etc. These campaigns are aimed at promoting and encouraging people to visit restaurants, attend events, or travel domestically at a discounted price. In this article we will be looking at […]