Revisiting apps that replaced banned Chinese apps in India

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As discussed in the previous article on App Ape Lab, many new apps including Indian apps were made and populated on Google Play store, specially in mind to replace popular banned Chinese apps such as TikTok, ShareIT.

This article is an update on how some of those alternate apps have been performing in terms of attaining user base to understand whether or not they have managed to satisfy the massive demand gap created by the Indian Government by banning popular Chinese apps. And also take a look at apps that have completely missed the mark and have ended in the same vein as the aftermath of banned Chinese apps.

While sorting out the trend chart to downtrending apps on App Ape, the first few apps that appear are clear sign of how many app developers are increasingly trying to replicate the success of TikTok by either naming their apps similar to TikTok or having similar app logos and the same app functionality as TikTok in an attempt to attract ex-TikTok users to their apps. But, the outcome looks grim enough as the graph suggests otherwise. All those apps made to imitate TikTok have already lost majority of its user base and are probably replaced by something else.

The data from the below chart shows that, Share ALL has already lost 84% of its users in the WAU category, mostly due to the fact that Share ALL does not hone the same level of capability in terms of functionality and user interface that ShareIT had.

Although Share ALL is not performing well, it is a different app to what was mentioned in the previous article. The numerous apps trying to mimic ShareIt could be one of the many reasons why these apps are seeing massive rise and fall in their active user base within the span of days.

That being said, the app that was mentioned in previous article is called ShareAl. And, it seems to be performing well as shown below.

Similarly, Chingari, the app that was hailed as the alternative to TikTok by many websites, and with its staggering rise in active user base few weeks ago, has also failed dramatically to maintain the attention of Indian TikTok users.

The Chingari App’s daily active user (DAU) graph shows that, its user base has fallen as quickly as it rose to popularity.

Roposo, another app which was also going head to head to replace TikTok, has also lost some of its user base since its peak in the middle of July as seen in the below graph of WAU.

Latest apps successfully replacing banned Chinese apps

Surprisingly, the apps that have gained immense popularity in the recent weeks, which were originally meant to replace banned Chinese apps such as TikTok, are made by Chinese developers. (OrissaPost)

Snack Video which appears to have quickly gained popularity is also ironically developed by the Chinese app developer “Kuaishou”.

Similarly, BeautyPlusMe app has also seen increase in its popularity mainly because it was the same Chinese app developer who is responsible for now banned app called “BeautyPlus”. They just changed the name of the app to avoid being banned on Google Play by the Indian Government.

That being said, Indian Government has freshly banned 47 more apps targeting clone apps such as lite versions of Helo, ShareIT, TikTok and so forth, mounting to a grand total of 106 Chinese apps as of July 28, 2020 (TimesofIndia).

It is too soon to tell which apps are going to replace these banned Chinese apps in the long term as of this moment. And, as long as the political situation between India and China continues to deteriorate and sees no end in sight to the border conflict (BBC), for better or for worse, this trend is going to continue for the foreseeable future.

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