Happy National Doughnut Day: A look at Dunkin’ Donuts app usage data over the past year


Are you ready for your “free donut with any beverage purchase” at Dunkin’ Donuts?

We are not πŸ™ because we live in Japan. But we would love it if you could get a “Donut” on our behalf and tag us on social media using #AppApe!

Now let’s get into how Dunkin’ Donuts mobile app is doing on Google Play.

Have you ever wondered how many people have the app installed on their phone, and how many of them actually use it in a month? Well wonder no more. The answer is shown right in the graph below.

Just fewer than 4 million users have the Dunkin’ Donuts app installed on their Android phones out of which approximately 1.5 million users are active at least once a month (MAU).It is also equally important to mention that the app has seen quite a growth in its user base over the past year.

Now if you divide the number of users who use the app at least once a month by those who have installed it, you will get the following.

The above figures tell us that only 48.2 percent of those who have the app installed on their phone actually used it in May. This was only 12.6% on daily basis.

You may also be interested to know that female users dominated the app in May. An estimated 56.5% and 61% of those who respectively installed and activated the app last month were women as displayed below.

Once again, Happy National “Donut” Day. Enjoy your donut and don’t forget to tag us with #AppApe.

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