Translator: Taichi Imanishi
Editor: Bjol R. Frenkenberger
This text looks at the popularity of social networking applications among females divided by age group. Social networks are often an ideal stage to present oneself to others. People enjoy sharing how they are eating out in trendy cafes, dating in a theme park or drinking at house parties.
Consistency in the Top Three
The following rankings indicate the 10 most popular social networking apps among Japanese female users in September 2016. MAU (Monthly Active Users) is the amount of users who opened the app at least once per month.
- Data Source: App Ape Analytics (based on 30,000 android devices/Active numbers were estimated by App Ape). The ranking shows the MAU in September 2016 divided by different age groups.
Facebook, Instagram and Google+ are the popularity leaders across all age groups. Despite subtle differences in the ranking order they feature in every age group.
Ameba is also used across all age groups. Its popularity probably stems from its focus on blogs and celebrity news.
Old apps still popular
Apps such as mixi and mobage reached the peak of their usage activity when foldable phones were common but they are still being used. These apps ranked in the top ten of users between 20 and 50 years old. However, they didn’t make it into the ranking of the teenage user group.
2ch app for adults only?
The 2ch (nichanneru) app 2chMate appears only in the ranking of users in their 30s and 40s.
2ch has the image of a community popular among young people, but the numbers indicate a more mature user base. The reason for this might be the app’s often adult orientated content.
Twitter for 20-year-olds
Twitter mostly attracted users in their 20s. Twitter based apps such as Twicca, tsuippuru and jigtwi all appeared in the ranking indicating the popularity Twitter enjoys among this user group.
The official Twitter app does not appear in this ranking as it is categorised as a News app.
Machiko Mail for parents
Machiko Mail was popular among those in their thirties and forties. The app allows contacting via contact-trees (contact networks) in elementary and junior high schools. It also provides updates on natural disasters, emergency contact information and event alerts.
For parents, this can thus become an essential app as reflected in the ranking.
Shifts between generations
Among teens apps such as MixChannel, Line Q, twitcasting and pokekoro are popular. These are apps rarely seen in other age groups.
Overall, there are clearly marked differences between the different age groups. Teens, in particular, tend to fancy unique ones, presumably because they are most sensitive to trends.
Pixiv remains stable
Pixiv is used among teens and those in their 20s and 30s. The app allows its users to view and post images and it seems to be particularly popular among young people. A stable number of users in their thirties indicates that those who started using this app when they were younger continue to use it.
Line Play for families?
Line Play is used by teens and those in their 40s. The app allows you to communicate with others through your own avatar. We assumed that there would be a wider range of various users, but these age groups appear to be the most common. As the data shows age groups are as far apart as children and parents which might indicate popularity among families. Yet, in order to validate this, more data and a more extended investigation are needed.
Summary – Understanding app trends –
How did you perceive these results? Social networking is popular among women in general, but there are many differences between age groups concerning the choice of apps. Age sets users apart, teens were different from the rest while 40-year-olds are surprisingly active in social networks.
For this article, we used App Ape Analytics.