Donald Trump’s App Usage Boost

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Translator: Taichi Imanishi
Editor: Issei Watanabe, Bjol R. Frenkenberger

After months on the campaign trail, Donald Trump emerged victorious in the race for the White House. The Donald’s election moved financial markets and the DAU of apps in a similar fashion.

Effect on Equity and FX apps

The news surrounding the presidential candidates has been an issue of widespread attention. What exactly happened to the exchange rate of USD/YEN and the Nikkei Average during that period? The following graphs provide insight.

【Exchange rate (dollar/yen)】
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【Nikkei Stock Average】

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The volatility of FX rates and equities increased significantly during this period. Is it correct to assume a comparable effect in App usage?
The following is an analysis of DAUs of apps popular in Japan:
HYPER Kabu Apuri, Yahoo Finance, and iSPEED.

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Note

  • [Data Source: App Ape Analytics – based on 30,000 android devices].
    DAU (Daily Active Users): The number of active users who activated the app at least once per day.

The number of Yahoo Finance users peaked on the 9th, the Election Day. Activity continued to be high over the weekend pointing to the attention given to the financial markets in the wake of the presidential elections.

Impact on News Picks

The DAU of News Picks, a widely used business and financial news app, similarly indicates that many people were interested in news during that time.

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Note

  • [Data Source: App Ape Analytics – based on 30,000 android devices].
    DAU (Daily Active Users): The number of active users who activated the app at least once per day.

The graph demonstrates how the DAU increased by 1.4 times between the 8th and the 9th day of the month.

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Note

  • [Data Source: App Ape Analytics – based on 30,000 android devices].
    HAU (Hourly Active Users): The number of active users who activated the app at least once in an hour.

The HAU (Hourly Active Users) peak occurred around noon when a poll showing Trump’s lead over Clinton was published. On the same day, usage peaked again between 5 PM and 6 PM when Trump made his victory speech.

Summary – App Usage and Elections

The US election can be said to have had a significant effect in Japan as well. Comparable Apps, which were not part of our analysis, might have been affected in a similar fashion. We believe that further analysis could bring new insights whenever news moves the world in the future.

For this article, we used App Ape Analytics.